Who is...
SAVANNA
Hi! I’m happy you’re here :) 🪩💌☕️
- I am passionate about project management and social media!
- I am a “coffeeholic” (seriously you will not catch me without a coffee In hand)
- I am unstoppable when I make a to-do list.
I find happiness In family/friends, portrait photography, cooking, and all things vacation.
Additional information
- Recent Graduate | University of Minnesota | Hubbard School of Journalism and Mass Communication
- Photographer | Savannabuiphotography
- Interests | Advertising, Project Management, Digital Creation, Social Media, Creative & Strategic Thinking
- Skills | Adobe Creative Cloud | American Sign Language (ASL) - Conversational
WOmen
in Business
2021
Marketing Commitee Role
Produced and shared content on Women In Business UMN's social media channels that aligned with the preferred color scheme and theme.
- Created engaging multimedia posts on Instagram and Facebook, using copywriting skills to inform and engage club members
- Posted and scheduled social media posts on Planoly to strategically ensure consistent member engagement
Content/Caption examples:
School
Projects
Strategic Communication: Advertising & Public Relations
2021-23
Within my advertising major, I've undertaken a variety of impactful projects that are highlighted below. These projects showcase my efforts and expertise in creative advertising.
Groundswell
*Click on the screen to skip through*
APRIL 2023 🍵
As a personal passion project, I redesigned Goundswell’s Instagram. Combining social listening with my passion for social media management, I worked to create a more cohesive and engaging feed for this local MN coffee shop, enhancing Its overall visual appeal and online presence.
Event planner - content
OCTOBER 2023 🎂
As an additional passion project, I wanted to challenge myself and create content for an online event planner company. I created mood boards and content Ideas based on current trends to target Gen Z Individuals.
Betty Crocker
APRIL 2023 🥧
In my campaigns course, I worked with three amazing students to conceptualize and execute an Integrated marketing communications campaign for Betty Crocker. Taking on the role of the creative lead, I played a pivotal role In generating and shaping the creative Ideas (slides 40-62). Additionally, I created and ensured a visually compelling and cohesive presentation of our strategic approach and creative concepts.
brand positioning
SEPTEMBER 2022 🏘️
In this Individual assignment, I delved Into the realm of Airbnb, where I created a slide deck, new brand positioning, and defined Its brand personality. While using Canva, I translated my Insights and Ideas Into visually engaging slide deck, highlighting Airbnb’s unique Identity and potential for enhanced market positioning. This project overall deepened my understanding and Importance of brand strategy.
DECEMBER 2022 ??️
In my account planning class I worked with four students to create a new strategic approach for Old Navy.
*Additional role: Head of design for slide deck
INSIGHTS
OCTOBER 2022 🎧
In this Individual assignment, I focused on analyzing Best Buy’s challenge with declining In-store traffic among younger demographics. My task was to deliver valuable Insights specifically targeting Individuals aged 18-26.
Utilizing Canva, I created a comprehensive slide deck to effectively communicate my findings and recommendations. This project not only allowed me to delve Into understanding consumer behavior, but also allowed me to show my ability to present data In a visually compelling and Informative manner.
magazine
MARCH 2022 ☕️
In my media design course, I created a magazine from scratch, handling everything from the magazine layout to the generation of creative Ideas. I used Adobe Suite, specifically InDesign and Photoshop to help bring my vision to life by defining and developing every aspect of the magazine. This project not only honed my skills In graphic design but showcased my proficiency In utilizing Industry- standard software.
Photography
Click here to be directed to my website!
SAVANNABUIPHOTOGRAPHY 📷
I currently run and own a photography business, specializing In portrait photography for seniors, families, couples, and brand projects. In addition to capturing memorable moments behind the lens, I manage various aspects of my business, Including social media management (Instagram & Facebook Business), scheduling client meetings, website creation, and bookings.
Additionally developed a website and applied proficient copywriting skills to effectively communicate with and captivate both potential and existing clients.
Seniors/ couples
other/ brand work
Tiktok
Click to view!
TikTok Portfolio: Where creativity meets trends 🎥✨
Dive into my world of video editing, content creation, and Innovative Ideas that define my unique style. I believe It Is crucial to stay ahead In the ever-evolving landscape of Industry trends, and my TikTok Is the perfect showcase of how I blend creativity with trends.
I hope to demonstrate not only my proficiency In content creation but also my knack for tailoring content to specific audiences and staying on the current wave of trends.
Let’s create something extraordinary together! 🚀
I'd love to meet you!
Let connect ⚡️
651-274-0977
Savannatbui@gmail.com
a glimpse Into my life :)